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What Can Speed PPC Do For You?

If you are an Internet marketer, you already know the value of Pay Per Click marketing campaigns. You also know that they can be extremely time consuming, require constant monitoring, and can sometimes lead to a rather drastic loss of money. As an online marketer myself, I have had a long-term dream of finding a software program that would help me use my time more efficiently and maximize my profitability at the same time. If you've had the same dream, it's time to wake up! That program is here and it's called Speed PPC.

I have to admit, when I first began reading about Speed PPC, I thought it was probably just another example of the hype that is found in the world of marketing. It just sounded too good to be true. Then I found out that it was created by some real geniuses in the marketing arena named Allan Gardyne and Jay Stockwell. Both of these men are well known in online circles and have had years of experience with keywords and ad campaigns for all the different search engines. The fact that they were involved in the development of this innovative product made me interested enough to take another look. And I'm really glad I did. What follows is a look at some of the most common problems I faced before I found Speed PPC, and an analysis of the way this software program has helped me with them.

Problems Addressed By Speed PPC

TIME CONSUMING - Properly managed Pay Per Click Campaigns took too much time. If you have much experience at all with PPC, you know just how time consuming it can be to set up an ad campaign. Because Google and the other search engines are now using their Quality Score to determine where your page will turn up in the search results, it is more important than ever that you have a very high relevance between your keyword, your ad text, and your landing page. The good news here is that if you have good linkages in these areas, you'll not only get a high page ranking, you'll probably end up with a higher conversion rate, as well. That's definitely a good thing for your bottom line.

As a fairly new Internet marketer, once I understood the importance of relevance I thought my only option was to devote myself to building my ad campaigns by hand. I used to spend hours and hours coming up with different combinations of keywords and then creating unique URLs and landing pages that matched each one perfectly. I soon realized that I could easily spend most of my life doing this and that I could literally lose my mind because of the drudgery.

When I considered the additional time I spent after setting up my campaigns, testing them, tracking them, and getting rid of keyword combinations that weren't working, I knew I had to find a better way. Fortunately, Speed PPC came to my rescue. It allows me to do the same jobs that I used to do by hand, in just a matter of seconds.

As an example, let's say that I was working on an ad campaign for my website on guitar lessons. I could figure out some basic keywords on my own like "play guitar," "learn guitar," "guitar lessons," "study guitar," etc. By using Speed PPC, I can now add the name of every conceivable style of guitar music to those combinations if I wish, and create a separate ad group for each one. The program allows me to come up with hundreds of combinations like "blues guitar lessons," study rock and roll guitar," and "learn jazz guitar." Then I can write numerous targeted ads for each group and create customized landing pages for all of them. I now have several thousand highly targeted ads, landing pages that are perfectly matched to the keywords, and tracking codes that let me trace where my profits are coming from. And it's all done within just a few minutes! It's no wonder that the Speed PPC website claims that they can make your marketing 72,500% faster. It can literally turn a job that used to take hundreds of hours into one that takes less than 15 minutes.

QUALITY SCORE HASSLES - Low Quality Scores cut into my profits. This used to be a huge frustration for me. There were times when I chose keywords that I knew were very relevant to my website, only to find out that their quality score was less than stellar. That's because I was just not able to think like my customers all the time. Even though I knew which keywords were important to the business, I couldn't always guess which words consumers would actually type into the search engines. This is another area where Speed PPC has been very helpful.

When I tried to improve my QS on my own, I found it a very unpredictable process. I wanted to avoid the penalties that come from low scores like higher bid prices, and poorer ad rankings. Of course, I realized that they, in turn, were related to fewer click-throughs and a smaller number of conversions. All of this was very bad for my bottom line.

By using Speed PPC, I can improve my Quality Score by choosing from several different options to automate my ad creation. I can target an almost unlimited number of long tail search terms with just a few mouse clicks. I can create unique landing pages and URLs for better tracking and more relevancy. All of this leads to a painless way to boost my Quality Score and lower my bid costs in one smooth process.

LOW CLICK-THROUGH RATES - Some of my ads had low click-through rates. As a beginning marketer, it didn't take me long to discover that not every ad I created translated into sales. No matter how clever or relevant I thought I was being, there were always some of my ads that just didn't draw traffic. Of course, the only reason I even went to the trouble to create AdWord or AdSense campaigns was to bring people to my landing pages. If that wasn't happening, I was out of luck. I sometimes tried starting the campaign over again by rewriting the ads, but this was yet another time-consuming process and I never really knew if all the work would result in more click-throughs or not.

It all boils down to the fact that writing a great ad, that gets its message across in a very small space, is not easy. But Speed PPC is very helpful in this regard. Because it allows me to create an unlimited number of ad templates very quickly, and helps me target each ad for every search term, I have been able to raise my click-through rates by an impressive amount. As an added bonus, the program allows me to track each variation of my campaign and tell at a glace which ads are the top performers and which ones are duds. Using the Speed PPC Ad Generators (both standard and advanced) has really helped me boost my click-through rates.

LOW CONVERSION RATES - Some of my landing pages had low conversion rates. Of course, the whole point of Pay Per Click marketing is to get people who click on an ad to actually purchase the product or service that is being offered. Before I started using Speed PPC, I would inevitably end up with some of my landing pages bringing in very few sales. That was bad enough in its own right, but on top of that, it sometimes happened that those same pages were some of the ones that I had paid a high bid price for. That's a really bad situation to be in, and can cause a lot of dollars to go right down the drain.

I never really knew what was causing people to click on my ad, only to leave it without making a purchase. Were my landing pages scaring them away somehow? Did the information they found after clicking through on an ad fail to meet their expectations in some way? Speed PPC has helped me answer those questions and improve my conversion rate.

This program helps boost my conversions through a two-tiered approach. First, the destination URL is unique to the user's search term. That gives my page a ton of relevancy. Second, Speed PPC makes sure that any visitors to my site will see content on the page that matches their search term perfectly. That way they know that they have come to the right place. The program has a templating system that makes it easy to create these customized landing pages for a dynamite campaign. Your content will be completely relevant, and your conversion rates are almost certain to rise as a result.

FIERCE COMPETITION - Intense competition was cutting into my profits. Speed PPC has really helped me in this area. As you know, the more popular a keyword is, the more people want to use it, and the more it costs to bid. Therefore, if I wanted to enter any of the large markets and play with the "Big Boys," I had to be prepared to pay "big bucks" to get results. Speed PPC has helped me to get much smarter in the way I bid for my ad campaigns by making it easy for me to use long tail keywords that don't have so much competition. That way, my campaigns are targeted more specifically and my costs are lower.

Speed PPC lets me automatically build an enormous list of long tail keywords by combining a list of my basic terms with an expansion list of models, brands, or locations. The program uses a feature called 'dynamic insertion' to put specific "watch" keywords into all of my ads. Then, the landing pages and URL's are created using those same "watch" words that were used by my customer. After just a few clicks from my mouse finger, I have an entire ad campaign that is reasonably priced and ready to import into the search engine of my choice. The greatest thing of all is that I can reduce my costs and still remain super-competitive in my chosen niches. It's the best of both worlds!

BIDDING WARS - I often got involved in bidding wars that drove my expenses up. Before I got Speed PPC, I used to choose some common keywords for my ads, and bid what I thought was a reasonable price for them. But time and time again, I had the experience of another marketer outbiding me. Then I had to decide if those words were worth the added expense to me. Often I would raise my bid in an attempt to keep up with the competition, but I had no guarantee that the extra money would bring better results. In fact, I soon found out that it often had the opposite effect. So what's a marketer to do?

Speed PPC helps with this problem by letting me focus more on improving my Quality Score than raising my bid price. Because my ads now have such a high relevancy, my QS rises, and that is good for my bottom line. The program also lets me assign a separate bid for each of my keyword combinations if I want to, and that lets me pay top dollar only for those that are actually worth it. In short, higher Quality Scores equal lower minimum bids, and that is a very good thing.

CONVERSION TRACKING - It was very difficult to track the results of my campaigns effectively. In my pre-Speed PPC days, I had trouble telling which of my keywords were getting the job done and which ones were falling flat. It took hours for me to try to figure out which search terms needed to be changed or eliminated, and which ones I should try to capitalize on. But this great piece of software has changed all that. The program helped me put the brakes on any ads that were not turning a profit and maximize my campaigns' effectiveness.

Speed PPC is compatible with all of the major analytics software programs that marketers use, including Web Trends, Google Analytics, Affiliate Radar, Keyword Xray, and more. The time you spend pinpointing your best and worst performing keywords will be drastically reduced, and that means you'll save money, too. Your ad campaigns will become completely transparent so that you can see, almost at a glance, exactly which elements are performing well and which ones need more work.

How Do I Actually Use Speed PPC?

I hope by now you can see the many advantages that you can have by using Speed PPC. But you may be wondering just how to get started with such a detailed and comprehensive program. That's where I'd love to help. I have created a series of videos that show how I use the software myself. I am just an average Internet entrepreneur who has learned the hard way when it comes to making money online. I've decided that the best way to be sure the products I endorse actually work is to use them in my own business. If they work for me, chances are they'll help you out too. Please take the time to watch my videos if you still have any doubts that Speed PPC will work for you. They'll help you avoid the lengthy instructional PDF that comes with the software and let you learn all the ins and outs in an easy way.

Video Instruction

In the videos I'll start by showing you how to create a list of keywords. You'll be able to see screen shots of my computer as I'm actually working on a campaign. I'll let you see how the Speed PPC Campaign Builder takes my keyword list and automatically combines it with a huge library of both long and short tail search terms to form a base for my promotions.

Next, you'll see how I structure my ad groups so that they are focused the way I want. I can have complete control over the way the different search terms are combined, and I can decide how I want to group the words in my ads.

The next step is to decide what my bid for each phrase will be. You can see how this little feature gets my budget for the campaign all set up and ready to export into my accounts at the search engines.

Now comes the part where the Dynamic Insertion feature comes into play. You'll see how flexible Speed PPC is and how it allows me to build the unique URL's that are so helpful when it comes to tracking the results of my key phrases.

Ad creation is the next step in the process. You will see how I use either the Standard or Advanced set-up tools to form ads that are both targeted to my audience and relevant to their searches. Even if I have thousands of keyword combinations, I can still create ads that are unique for every single one.

The next tool we'll analyze is the Landing Page Generator. You'll see how I use the templates available within this program to develop tailor-made landing pages that give my visitors exactly what they are looking for. Whenever your landing page matches the original search terms, your rate of conversion increases, and that's what you're looking for.

If you work with affiliate datafeed files, you'll want to see the next part of the video series. You'll be able to watch as I use the automated software to do an operation that used to take me hours when I had to do it manually. You won't believe how quickly and smoothly I can import data directly from my affiliate merchant files to create a great and effective campaign.

How Much Does Speed PPC Cost?

Marketers are always interested in the bottom line, right? So I have to be honest and say that this program is not cheap. It costs $497, and that's significant. However, when you consider all of the advantages that I have outlined for you here, the time you will save, and the better returns you'll be getting, I think you'll agree that the program is well worth the price. Remember too, that there is no monthly service cost with Speed PPC. You pay a one-time fee, and that's it. The company offers great support and customer service for this price, too.

The folks at Speed PPC are always trying to improve their product and keep up with the ever-changing world of Internet marketing, so they offer free upgrades of the software for 12 months from the time of purchase. After the year is up, you have the option of paying a small fee for additional upgrades. If you choose not to do this, the system you have will still perform flawlessly; you just won't be able to access the newest features of the service.

It's important to note that the software made by Speed PPC does not send any information or data from your computer to its headquarters or anywhere else for that matter. The company knows that marketers value their privacy and does not do anything to violate the trust their customers have in the product.

Conclusion

To sum it all up, here is a list of some of the things that Speed PPC can do for you.

· Produce campaigns that are precisely targeted with a high rate of conversion.
· Help you match your keyword to your landing page for great relevance.
· Allow you to place low minimum bids while receiving 10 out of 10 Quality Scores.
· Reduce your Pay Per Click costs by a significant amount.
· Track the rate of conversion on each and every keyword in your campaign.
· Give you more time to enjoy your life while still managing a successful marketing scheme.

If you still have questions about SPPC, I hope you'll watch my videos. I understand how much easier it can be to learn something new when you can watch someone else do it first. Since I am so happy with the way Speed PPC works for me, I think I can give you some great lessons about how to put it to work for you. Your dream of efficient and cost-effective marketing is about to come true!